What are the most statistically-effective flirting techniques? Is there any such thing as an aphrodisiac? And why does everyone on earth fancy George Clooney? In his usual humourous style, in Loveology science writer and TV presenter Stefan Gates (author of Rude Science ) combines evidence-based research by psychologists, biochemists and neuroscientists with the practical experiences of sex therapists, vibrator engineers and dating app data-crunchers to take you on an enlightening journey through some very sticky subjects. Packed with surprising facts, flirting techniques and answers to life's big questions, this is the perfect book for Valentine's Day. Chapters include: Attraction Tools of Attraction Dating Lustology Sexology Sexual Bits and Bobs Love When Love Goes Wrong .And Then What? Loveology is an exhilarating but surprisingly practical journey through romantic and sexual science. Stefan Gates separates agony-aunt wisdom from scientific data with wit and good humour, striking a delicate balance between bald, bold scientific research and luscious, romantic, unknowable expert opinion.