Color Stories : Behind the Scenes of America¿s Billion-Dollar Beauty Industry
Color Stories : Behind the Scenes of America¿s Billion-Dollar Beauty Industry
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Author(s): Gavenas, Mary Lisa
ISBN No.: 9781422366929
Edition: Reprint
Pages: 212
Year: 200708
Format: Trade Cloth (Hard Cover)
Price: $ 31.74
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Takes us behind the scenes during the 9 months that culminate in the launch of a season¿s all-important ¿color stories.¿ We discover how one shade becomes the ¿must have,¿ why makeup artists never use the same products as the rest of us, & exactly how easy -- & impossible -- it is to start a million-dollar makeup line. Backstage at the runway shows, we¿re swept into the catty, chaotic work world of makeup mogul Bobbi Brown & supermodel Gisele Bundchen. At Estee Lauder headquarters, we see Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We find out how Cindy Crawford got to be worth every penny of her $10 million contracts. We also learn about marketing & how this industry revolutionized the role of women in business.


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