Humphry Slocombe the shop has more than 310,000 Twitter followers. It has received press in the New York Times, Bon Appetit, Food & Wine, MSN.com, and Culinary Trends magazine. The owner, and co-author of this book, Jake Godby, was profiled in the New York Times magazine in July 2010. Before starting Humphry Slocombe in December 2008, he worked as a pastry chef in SF fine-dining establishments including Boulevard, Zuni, Fifth Floor, and Coi. He majored in art at Ohio State University. Co-Author Paolo Lucchesi is currently the SF Chronicle's Inside Scoop columnist. He is a founding editor of Eater SF and Eater National.

Sean Vahey is operations manager/owner of Humphry Slocombe.