Chapter One: Global Business: Competitiveness and Sustainability 1 Globalization: Detractors and Supporters 2 Global Business: The Balance of Competitiveness and Sustainability 4 Thematic Definition of the Field of International Business 10 Chapter Two: International Marketing 11 What Must Be Done: The International Marketer's Dilemma 11 To Centralize or Decentralize: The First Key Decisions 12 Ethnocentric, Geocentric, & Polycentric Approaches 14 Product Decisions 14 Promotional Tools 16 Personal Selling 17 Sales Promotions 18 Publicity and Public Relations 18 Pricing Decisions 18 Pricing Methods 19 Placement Decisions: Distribution of Products 22 The Importance of Placement 22 Factors Involved in Distribution Decisions 23 Summary 26 Discussion Questions 27 Bibliography 28 Appendix: A Checklist for Export Marketing 30 Chapter Three: International Finance 33 Financing International Business 33 Working Capital Management 33 Intra-company Pooling 36 Hedging Against Inflation 37 Managing Blocked Funds 37 Transfer Pricing 39 Capital Budgeting and Financial Structure of an MNC 40 Exchange Control Restrictions on Remittances 40 Political Risks 40 Tax Considerations 40 Sources of Funds 41 Currency of Borrowing Investments 41 Different Inflation Rates 42 Letters of Credit in International Trade 43 International Capital Markets 43 The Emergence of International Capital Markets 44 National Financial Markets 45 The Euromarkets 46 International Equi.