The AI Business Playbook: The Ultimate Business Profit Multiplier Myron Golden and Miguel Carrasco For thirty years, Myron Golden has taught business owners that every company on earth runs on the same four moves: lead generation, lead conversion, customer ascension, and customer retention. Land, machines, distribution, information, and technology have each taken their turn as the currency of wealth, and every shift created new winners while others kept working an era that had already ended. In 2021, the world shifted again, into the AI age, and it is the biggest shift yet. The four moves never changed. What changed is what it costs to make them. In The AI Business Playbook, Golden and software architect Miguel Carrasco pair timeless business principles with the AI systems built to execute them at unprecedented speed. Chapter by chapter, Golden lays out the move, the psychology, and the strategy, while Carrasco hands the reader the AI engine that runs it, from lead generation and offer creation to premium delivery, continuity, and retention. The result is a working framework, not theory: what took thirty days can now be done in minutes, without losing the human judgment that makes a business valuable in the first place.

Central to the book is the idea of the "Human Code," the knowledge, decisions, and voice a machine cannot manufacture, and the authors' operating formula: AI plus RI, artificial intelligence plus real intelligence. A machine is a multiplier, not a replacement. It takes on the value of what a person brings to it, and it can compound a business or a shortfall with equal indifference. Written for every business owner, from solopreneurs to established companies, and requiring no prior technical background, the book alternates between Golden's decades of direct-response and offer-strategy experience and Carrasco's hands-on AI systems work across his own software companies. It stands on its own, needing no companion volume, and closes with a call to build with intention in an age where leverage has never been more available, or more consequential to use well.