The Evolving Brain : How to Thrive in a World We Weren't Made For
The Evolving Brain : How to Thrive in a World We Weren't Made For
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Author(s): Goldsmith, Paul
ISBN No.: 9781035426485
Pages: 400
Year: 202701
Format: UK-B Format Paperback (Trade Paper)
Price: $ 24.88
Dispatch delay: Dispatched between 7 to 15 days
Status: Available (Forthcoming)

We blame ourselves for burnout, envy and endless distraction. But this book shows it is wiring, not weakness: an ancient brain flailing in a modern world. The Evolving Brain explains why stress, distraction and anxiety are evolutionary. It takes in the neuroscience lab and evolutionary human backstory to explain why we're wired not for happiness but for persistence. Why status feels addictive, why copying drives culture - and why the secret to thriving is to understand, not override, the brain we have. This is about why we crave approval, why we mirror others, why we stumble when rewards come too slowly. The Evolving Brain offers a bracing (if sometimes disturbing) new clarity on the allure and snares for humans in the digital world.


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