Marketing and promotion Author Q&A Post to NetGalley Feature at NAEYC (SEL display, Pinterest, Instagram, TikTok) Thematic Round-Video (about 5 SEL-like titles) Publicity Pitch reviews in publishing and library trades(e.g. Publishers Weekly, SLJ) Mail to long and short lead media contacts. Pitch for storytime (possible specific audience), SEL roundups Pitch reviews and interviewsto appropriate blogs and websites, including makerspace sites Podcast Pitch focusing on SEL Digital Author read-aloud video Social media campaign Instagram, Pinterest (SEL focused-groups), Twitter, TikTok TikTok Idea w/ Heidi: Use stuffed animals and Penelope to recreate the animals competing over strawberry) Dedicated e-blast to school librarian list (or other target market) Include in dedicated Pre-K/read-aloud eblast Include in one or more SEL blog posts Submit for awards.