Selling a horse is rarely just a transaction; it is a chain of decisions that determine both the horse's future and the strength of the sale long after it leaves your care. This book is for sellers who want a process that holds up, one that is clear, fair, and sound, without being rushed, pressured, or carried by optimism instead of structure. Jeanette Gower draws on decades of breeding, selling, and teaching to guide you through how to prepare your horse honestly, manage enquiries without overwhelm, understand buyer behaviour, conduct safe and professional viewings, and transfer responsibility with confidence. A good sale is not measured by speed or price. It is measured by whether the outcome remains sound once the truck has left the driveway. If you want a sale you can stand behind, this book will show you how.