This age of fierce competition and technological leaps has undermined the traditional ways of doing business. In The New Magnet Marketing, John R. Graham reveals how to solve one of the most enduring problems any business faces -- how to attract customers and make them want to do business with you time and again. In this completely revised and updated version of his 1991 book. Magnet Marketing, Graham explains how all facets of marketing, from advertising to the Internet -- which itself is based on the very essence of magnet marketing, can be used to help "magnetize" customers and prospects.