Monetizing Morons : The Grifter's Guide to the Attention Economy
Monetizing Morons : The Grifter's Guide to the Attention Economy
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Author(s): Grau, Viktor
ISBN No.: 9781968728083
Year: 202507
Format: Trade Paper
Price: $ 16.56
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Bowker Description for Monetizing Morons: A savage exposé and instruction manual for the attention economy, MONETIZING MORONS reveals how online influencers exploit cognitive biases to build six-figure empires from manufactured outrage. Former researcher Viktor Grau spent three years studying the manipulation tactics of successful content creators, documenting their methods for finding emotional triggers, building engagement engines, and converting rage-clicks into recurring revenue. This darkly humorous guide exposes the complete playbook: how panic merchants monetize fear, how victim influencers weaponize persecution complexes, and how seemingly authentic creators perform calculated vulnerability for profit. Grau details the precise techniques for controversy arbitrage, movement manufacturing, and scaling extraction systems across multiple platforms and personas. Equal parts cultural criticism and how-to manual, the book reveals the psychological mechanisms that make audiences susceptible to manipulation while providing a step-by-step blueprint for those cynical enough to exploit them. From the dopamine casino of Twitter to the authenticity theater of Instagram, Grau maps the entire ecosystem of digital grift with unflinching honesty about both the perpetrators and their willing victims. A disturbing, hilarious, and ultimately essential guide to understanding how the internet really works-and why we're all complicit in our own exploitation.


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