DAVE GRAY is a leader and manager with a background in design. He has worked with many of the world's largest companies, as well as mid-sized businesses, start-ups, executives, and individuals. He is the founder of XPLANE, a strategic design consultancy, and co-founder of Boardthing, a collaboration platform for distributed teams.He has written two previous books on design, change, and innovation: Gamestorming: A Playbook for Innovators, Rule-Breakers, and Changemakers and The Connected Company. His area of focus is the human element of change and innovation, specifically: What makes people embrace new ideas, especially when it involves changing deeply embedded habits and behaviors? How can you take plans, ideas, and strategies--things that sound like good ideas--and bring them to life, in the real world?.