Chapter 1: Introduction Part A: Principles and Planning for Research Chapter 2: Theoretical Perspectives and Research Methodologies in Business Chapter 3: Selecting and Planning Business Research Proposals and Projects Chapter 4: Business Research Ethics Chapter 5: Searching, Critically Reviewing and Using the Literature in Business Part B: Research Methodology and Design Chapter 6: Quantitative Research Design Chapter 7: Qualitative Research Design Chapter 8: Mixed Methods Research Design Chapter 9: Sampling Strategies in Business Chapter 10: Designing Descriptive and Analytical Surveys for Business Chapter 11: Designing Case Studies for Business Chapter 12: Designing Evaluations in Business Chapter 13: Action Research and Change in Business Part C: Data Collection Methods Chapter 14: Questionnaires Chapter 15: Interviewing Chapter 16: Non-participant Observation Chapter 17: Ethnography and Participant Observation Chapter 18: Focus Groups Chapter 19: Unobtrusive Measures Chapter 20: Visual Methods Chapter 21: Digital Methods Chapter 22: Secondary Data Analysis Part D: Analysis and Report Writing Chapter 23: Getting Started with SPSS Chapter 24: Analysing and Presenting Quantitative Data Chapter 25: Getting Started with NVivo Chapter 26: Analysing and Presenting Qualitative Data Chapter 27: Writing up the Research in a Business Report Chapter 28: Preparing for Business Presentations and for Vivas.