The Automotive Ventures Retail Risk Assessment (AVRRA) builds on the book "The Future of Automotive Retail" by exploring in more depth the trends that have the highest probability and potential impact on industry participants. GOAL OF THE AVRRA The goal of the Automotive Ventures Retail Risk Assessment (AVRRA) is to be able to work closely with the dealer body to develop a roadmap for action: to prepare for and neutralize some of the bigger threats exposed by the Risk Assessment. Monitoring these trends on behalf of the industry will allow participants to be better informed and prepared for the future. Staying vigilant and on top of these themes will help industry players stay competitive and ultimately thrive in this accelerating period of change.