The scientifically proven method to overcome obstacles and make choices that lead us closer to our goals. When we choose to go to the gym at 6 a.m., keep running that marathon or stay up late to study, we are making conscious, value-based decisions that help us fulfil our goals. But even though we know that daily good choices add up to healthy habits and strong results, these days it's just too easy to surrender to negative thoughts and old habits. How can we not? Enter Functional Imagery Training (FIT). Grounded in science, FIT helps us lengthen our Choice Point: that moment when we say to ourselves, 'Am I going to make the healthy decision, or am I going to choose to take an action that I know will undermine my success?' Merging mindfulness, motivational interviewing and cognitive behavioural therapy into a user-friendly model, The Choice Point grants us control of the decisions that define us. Jonathan Rhodes, a British psychologist, helped develop FIT and Joanna Grover, an experienced therapist and coach, was the first person in the US to be certified in FIT.

Together, they work where science meets imagination to achieve peak performance and their tools help us get to the root of our motivation. They've helped Olympians, C-suite executives and elite forces in the military to hack their autopilot system and break records in their respective fields.