Entangling the Popular: An Introduction to Popular Culture - Omayra Cruz & Raiford Guins Part I: Delineating: Culture-Mass-Popular 'Culture' and 'Masses' - Raymond Williams Mass Civilization and Minority Culture - F R Leavis A Theory of Mass Culture - Dwight Macdonald Femininity as Mas[s]querade: A Feminist Approach to Mass Culture - Tania Modleski The Popular - Morag Shiach Notes on Deconstructing 'The Popular' - Stuart Hall 'Pueblo Pueblo': Popular Culture in Time - Juan Flores Part II: Commodifying: The Commodity, Culture and Social Life The Fetishism of Commodities and the Secret Thereof - Karl Marx The Work of Art in the Age of Mechanical Reproduction - Walter Benjamin Culture Industry Reconsidered - Theodor W Adorno The Commodity as Spectacle - Guy Debord Reification And Utopia in Mass Culture - Fredric Jameson Introduction to The Politics of Culture in the Shadow of Late Capital - Lisa Lowe & David Lloyd Part III: Marketing: Socio-Economic Considerations of Popular Culture Tommy Hilfiger in the Age of Mass Customization - Paul Smith America's Paradox - Ellis Cashmore Traveling Barbie: Indian Transnationality and New Consumer Culture - Inderpal Grewal Corporate Disney in Action - Janet Wasko How Tiger Lost His Stripes: Post-Nationalist American Studies as a History of Race, Migration, and the Commodification of Culture - Henry Yu Part IV: Practicing: Popular Tastes & Ways of Consuming Popular Discrimination - John Fiske (Male) Desire and (Female) Disgust: Reading Hustler - Laura Kipnis Symbolic Creativity - Paul Willis Star Trek: Rerun, Reread, Rewritten - Fan Writing as Textual Poaching - Henry Jenkins Sleaze Mania, Euro-Trash, and High Art: The Place of European Art Films in American Low Culture - Joan Hawkins Part V: Voicing: Identities and Articulation What is this 'Black' in Black Popular Culture? - Stuart Hall Bombay, U.K., Yuba City: Bhangra Music and the Engendering of Diaspora - Gayatri Gopinath The Face of America and the State of Emergency - Lauren Berlant Pedro Zamora's Real World of Counterpublicity: Performing an Ethics of the Self - Jose Esteban Munoz Looking for My Penis: The Eroticized Asian in Gay Video Porn - Richard Fung Part VI: Styling: Subculture and Popular Performance Subculture - Dick Hebdige Second-Hand Dresses and the Role of the Ragmarket - Angela McRobbie The Media Development of 'Subcultures' (Or the Sensational Story of Acid House) - Sarah Thornton A Style Nobody Can Deal With: Politics, style and the Postindustrial City in Hip Hop - Tricia Rose If I Had a Dick: Queers, Punks, and Alternative Acts - Cynthia Fuchs Drag Kings: Masculinity and Performance - Judith Halberstam Part VII: Locating: Space, Place, and Power Walking in the City - Michel de Certeau Seance, Tricknowlogy, Skateboarding, and the Space of Youth - Michael Nevin Willard Straight Out the Barrio: Ozomatli and the Importance of Place in the Formation of Chicano/a Popular Culture in Los Angeles - Victor Hugo Viesca Wearing Your Art on Your Sleeve: Notes Towards a Diaspora History of Black Ephemera - Paul Gilroy Diasporic Noise: History, Hip Hop, and the Post-Clonial Politics of Sound - George Lipsitz Head-Hunting on the Internet: Identity Tourism, Avatars, and Racial Passing in Textual and Graphic Chat Spaces - Lisa Nakamura.