VERTEX FITNESS has teamed up with "No BS" Fitness Author, Franny Goodrich to create this incredibly informative book for our valued clients. We realize that the BIGGEST FRUSTRATION many of them encounter along their own personal weight-loss and fitness journey is the Diet Myths, Exercise Misinformation and Industry Lies. Much of the BLAME falls squarely on the shoulders of the Fitness and Weight-loss Industry. Our new book, "AVOIDING INDUSTRY LIES, MYTHS & SCAMS" exposes the marketing methods used to sell you crap that doesn't work and stuff you don't need. Moreover, our book is a collection of simplified and sometimes humorous explanations of the things people ask about or get wrong most often. The easy-to-understand and straight-forward information in "AVOIDING INDUSTRY LIES, MYTHS & SCAMS" continues to receive accolades from Registered Dietitians and credible Health Professionals, who share the frustration of constantly dealing with uninformed clients and patients. You will learn the facts and the Evidence-Based Truth regarding Dieting-Strategies, Exercise-Results, and Weight-loss. This book will challenge many of your current beliefs.

And more than once you will find yourself saying, "No way that's true". Well, according to "Real" Experts who rely on Evidence-Based Research and Credible Scientific Data, it ALL is. "I have thought about creating a book like this for a long time. I knew it would be a tremendous benefit to our valued Vertex Fitness Clients. When it was finally finished, I re-read it cover to cover and said, "Wow, our clients are really going to love this book." It is my pleasure to present it to you." ~Dwayne Wimmer.