The Entrepreneurial Author: Achieving Success and Balance as a Writer in the Twenty-First Century? Dedication Foreword Introduction: Why You Have to Be an Entrepreneurial Author Chapter 1: The Goals · The New American Dream: A Lot Better than the Old One · The Goals of the Entrepreneurial Author: Relationships, Money, Time, Health, Fun, Longevity · Measuring Success as an Entrepreneurial Author: Family, Community, Discovery, Recreation · Integrating Your Business with Your Life: Doing it Right at the Start · Maintaining Balance: Structuring Your Work and Your Time to Achieve Your Goals · The Yardstick for Measuring Success: Big Profits Now, and Bigger Profits Later · Sharing Your Profits Generously: Giving and Getting in the Coming Age · Money in the Coming Millennium: Available in Many Forms, and Not All Can Fold Chapter 2: The Setting · Business in the New Millennium: One Millennium Tougher Than Before · The Omnipotence of Tiny Details: How Overlooking Details Means Losing Customers · Warm Relationships with Readers: Satisfying Them Beyond Their Expectations · Close Relationship with Your Publisher: Realizing that You Are Partners · Structuring Your Business: Allowing Yourself to Achieve Your Goals · Structuring Your Time: Having Enough to Earn a Living and to Live · Being as Flexible as You Have to Be: Because Quality Is Now Taken for Granted Chapter 3: The Tools · The Need to Focus: Starting at the Beginning and Never Stopping · People--The Life Force of Any Business: Having the Talent to Hire the Right People · Duplicating Yourself and Your Top People: Gaining the Precious Gifts of Freedom and Time · Data--The Currency of the Twenty-First Century: Easier to Get than Ever if You Know where to Look · Getting Cozy with Technology: Profiting from the Simplicity of the Highest of High-Tech · Becoming a Global Presence: Knowing where to Go and what to Do when You Get There · Modular Profit Alliances: Creating New Profit Centers without Investing in Them Chapter 4: The Secrets · Managing in the New Reality: The Key to Survival and Success · Selling with the Secrets of Human Behavior: Leaning on Psychology to Help Everyone''s Dreams Come True · Being Prepared for Change: Using the Inevitability of Change to Soar Ahead · Marketing with Twenty-First Century Weapons: Bigger Bangs for Smaller Bucks · Getting Interactive: Navigating the Internet for Profit · Avoiding Becoming a Workaholic and Stress: Evolving Beyond the Bugaboos of the Bad Old Days · Ten Pitfalls to Avoid in Your Quest: Knowing when Bigger Is Better and when Bigger Is Worse · The Need for Passion: Feeling it for Every Aspect of Your Business Chapter 5: The Next Steps · Every Book You Write Is a Separate Enterprise--A Business of its Own · Six Tactics of Thinking Like an Entrepreneurial Author · The Entrepreneurial Author''s Ten Commandments. · An Author''s Guide to an Industry on the Edge of Tomorrow · Guerrilla Marketing for Writers Bonus · The Entrepreneurial Author Community.