* Big Ben is an iconic London landmark, recognised by children and adults alike and visited by people from all over the world. * Elizabeth Tower is involved in UK celebrations, featured in films, TV and books, and has great cultural resonance and recognition. * The Houses of Parliament gift shop at Bridge Street shop is to become a Big Ben destination, so the book will be integrated into an established range of merchandise. * Over 250 million Mr Men Little Miss books sold globally * Mr Men Little Miss has been a top 5 childrens book brand for the last 5 years (Bookscan) * One of the best-selling picture book brands of all time * Diverse cast of over 91 classic characters * Two brand-new characters, Mr Fib and Little Miss Surprise, were published September 2024 * The Mr Men and Little Miss have 98% brand awareness in the UK * A Mr Men Little Miss animated series will air in 2026, and a movie announced for 2027.