A brilliant new picture book story for young kids with favourite character Bing! A digital campaign reaching existing and new Bing fans with engaging summer-themed activity and featuring as a key title in summer reading campaign. In 2024, we will be aligning Bing's core values into each frontlist campaign, backlist initiatives and seasonal range activity as part of wider Bing messaging refresh in collaboration with Acamar. Competition: Peppa's Summer Holiday; Hey Duggee: A Day at the Beach: Bluey: The Beach; Paw Patrol: Dinosaur Birthday; When Ice Cream Had a Meltdown. Michelle Robinson;.