Producing Successful Magazines, Newsletters and E-Zines
Producing Successful Magazines, Newsletters and E-Zines
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Author(s): Harris, Carol
ISBN No.: 9781857039641
Pages: 176
Year: 200503
Format: Trade Paper
Price: $ 35.88
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Carol Harris presents great ideas, practical help and straightforward guidance for anyone planning their own publication. The text covers newspapers, magazines, journals, newsletters, reports, information sheets, e-zines and electronic newsletters. CONTENTS: Part One - Producing a magazine 1. Identifying your audience - Principles, values and ethics 2. Producing a business plan 3. Carrying out research 4. Deciding on the style, frequency, format and design of your magazine 5. Editorial 6.


Selecting and organizing topics and items 7. Getting contributions 8. Writing, interviewing and proofreading skills 9. Sales, advertising and sponsorship 10. Guidance to contributors and advertisers 11. Production 12. Equipment and resources 13. Distribution 14.


Project management 15. Publicity 16. Reader surveys 17. Ensuring quality and dealing with problems * Part Two - Producing a Newsletter 18. Newsletters * Part Three - Producing Electronic Publications 19. Electronic publications * Part Four - Additional Information 20. Additional items 21. Summary of key points and action planning * Appendices.



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