You Take Excellent Care of Your Patients. But How Well Are You Caring for Your Practice? Twenty-first century doctors work in a field that seems to grow more complicated every day. At the same time, the competition gets fiercer and fiercer. The implication is clear: Yes, you must consistently provide the highest quality care and great service- they're the tickets to entry in this profession-but in order to do that, you must also be able to run a great business. Dr. Michael T. Harris, vice chairman of surgery at The Mount Sinai School of Medicine, has written an insightful book that provides practical tools and techniques you definitely didn't learn in medical school. Read it and you'll learn how to: Use proven techniques to build a strong, successful practice by growing reputation, volume, and market share Differentiate your practice from the competition Earn the loyalty of patients, staff, and referring physicians Make rational decisions regarding new projects, recruits, and capital equipment Avoid devastating mistakes that can quickly destroy your practice Consistently create the kinds of patient experiences that lead to return business, referrals, and positive word of mouth Maximize your income Whether you own a two-or-three-person practice or you're a first-year physician in an 800-member faculty practice, you need a solid grasp of the business side of making a living in healthcare.

It's no longer optional. Physicians naturally want to focus on providing excellent patient care. That's what makes us doctors. But in order to thrive, we must also understand the context in which that care takes place. We must embrace these dollars-and-cents truths rather than run from them. When we do that, our practices get stronger and stronger-which in turn allows us to provide better and better care. Book jacket.