PHILOSOPHY, PARADIGM AND ETHICSPhilosophy, Paradigms and EthicsResearch Proposal and Literature ReviewSampling and Recruitment MethodsValidity, Bias, Errors, Reliability and AccuracyMixed Methodology, Triangulation and Meta-AnalysisONLINE DATA COLLECTION METHODSTypes of Online Data and Collection MethodsOnline Interviews and Online Focus Group DiscussionsCase Study and Online ObservationOnline Survey QuestionnairesUSING QUALITATIVE ANALYSIS TO ANALYSE ONLINE DATATextual and Discourse AnalysesThematic Analysis and Grounded Theory (GT)Netnography (Online Ethnography)Storytelling and Narrative AnalysisProjective TechniquesUSING QUANTITATIVE ANALYSIS TO ANALYSE ONLINE DATA AND GOOGLE ANALYTICSMann Whitney U-test and Wilcoxon Rank-Sum TestChi-Square, Kolmogorov-Smirnov and McNemar Change testsMultivariate Analysis of Variance and Covariance (MANOVA and MANCOVA)Linear and Non-Linear Regression AnalysesFactor Analysis (FA)Discriminant Function Analysis (DFA)Logistic RegressionConjoint Analysis (CA)Dummy Variable (DV) ModelsStructural Equation Modelling (SEM).