Artificial intelligence is rapidly reshaping political marketing, campaigning and public affairs. As AI transforms how messages are created, targeted and trusted, it also raises urgent questions about misinformation, deepfakes, ethics and democratic legitimacy. This book explores the relationship between AI and political communication through the crucial lens of trust. It traces the development of political marketing and public affairs, examines how AI is changing advocacy, lobbying and policymaking, and asks whether these technologies strengthen engagement or deepen public scepticism. Bringing together debates on information abundance, persuasion, regulation and accountability, it shows how AI can enhance communication while blurring the boundary between fact and reality. The discussion connects practical developments in campaigning with wider questions about legitimacy, transparency and civic participation in data-driven societies. Timely and thought-provoking, the book asks who will govern influence, credibility and accountability in an AI-driven democracy--and what this means for citizens, campaigners, policymakers, researchers and society. Essential reading for anyone seeking to understand how artificial intelligence is redefining power, persuasion and public trust in contemporary politics.

The auto-summaries have been generated by a recursive clustering algorithm via the Dimensions Auto-summarizer by Digital Science handled by Subject Matter Experts and the editor(s) of this book. The editor(s) of this book selected which SN content should be auto-summarized and decided its order of appearance. Please be aware that these are abstractive auto-summaries, which consist of original sentences, but are not representative of its original paper, since we do not show the full length of the publication. Please note that only published SN content is represented here, and that curated books are still at an experimental stage. Phil Harris is Professor Emeritus in Marketing & Public Affairs at the University of Chester, UK and Woxsen University, Hyderabad, India. Christopher Robertson is Lecturer in Social Science and International Relations at the University of Leeds and Leeds Beckett International Study Centres, UK. Patricia Rees is Professor Emerita at Manchester Metropolitan University, UK.