"This book is one I wish I had when I was starting out - simple, clear and refreshingly free of unnecessary academic fluff. What I particularly appreciate is that it is written from the perspective of the people who need to take that first step but are often unsure where to begin. It provides the kind of practical guidance that make a real difference, without overcomplicating the process. I will be recommending this book to my postgraduate students, and I expect many of them will find it as useful as I would have at the beginning of my own academic journey." Professor Catheryn Khoo , Torrens University, Brisbane, Australia "This is the textbook that today''s business students need to keep on the desk. As a research-active professor, I am always on the lookout for textbooks that clearly explain research, without overloading the quantitative input and jargon, but nevertheless take into account the digital realities of today''s world. The book is anchored in academic research philosophy yet refreshingly contemporary in its approach. The forecasting chapter is an example of this new approach, with easily-digestible definitions and examples that students, of all ages and abilities, can relate to and use in their work.

Complex concepts are broken down and explained in clear language, illustrated by examples that students can follow and replicate. I''m pleased to see the book tackling the AI bull by the horns. It flags up the need to use such tools responsibly, thereby avoiding falling into the trap of producing AI-generated trite. The emphasis on hybrid ethnography and integrating online research methods acknowledges that business research has evolved (and will continue to). The tone of the text speaks to me. I will be keeping it close as a research companion!" Professor Jessica Lichy , IDRAC Business School, Lyon, France "This is the textbook I have been waiting for. Digital Business Research Methods moves beyond the theoretical ''how-to'' and tackles the messy, multidimensional reality of business research today. The integration of hybrid ethnography with quantitative big-data techniques, grounded in real-world global case studies, makes this an incredibly practical and engaging text.

It empowers students to not only understand research but to do it with confidence, integrity, and a keen awareness of the ethical and cultural pitfalls of the digital age. This isn''t just a textbook; it''s a roadmap for producing relevant, credible, and impactful research in an era of constant change." Professor Wing Lam, University of Bangor, Wales and China Centre, Changsha, PRC "Prof Phil is a prolific and renowned academic for the good reason that he challenges boundaries and looks for novel solutions. This book provides an engaging pedagogical approach to tackle the issue that Business Research has changed because the environment in which business takes place has changed. The data available and the tools to analyse it have also changed et Voila - this explains how the way we teach business research needs also to change." Professor Ian Ryder, Business School, Cranfield University, UK "Undertaking a dissertation, thesis or any original piece of research poses challenges for both the student-researcher and their supervisor. The choice of method and how to navigate the complexities of applying it, will help determine the success of the project. And its grade.

This book, written by four authors with a wide range of experience of different business subject areas, research supervision, research methods teaching and publication, offers a welcome aid to ensuring that the researcher understands the key issues and principles involved." Professor Gary Davies , emeritus professor, Alliance Manchester Business School, University of Manchester "As a long time believer, that in order to have impact with their readers academic publications should use language more readily understood by their audience, in order to make what is contained more relevant to the audience, in this case the students, this book really hits the mark. The prologue introduces this concept very well, personalising what the reader is going to experience in a way that makes them feel that it is individual and relevant to them. The actual content itself is again, without losing any academic rigger, communicated in a clear and easily understandable format. An excellent example of this is the explanation of forecasting models. These at first sight can look. to the student daunting and very academic. However the way it is explained, followed by excellent simple examples of how these can be used bring these models to life.

The student will then be more comfortable using these models in their own research or academic papers. The key observation I make having read this book, is that it is written with the intention of ensuring that the reader understands what is written as opposed to purely learning it." Dr Glyn Cartwright, MD, Liquid Solutions and various marketing roles. "This is a timely and much-needed contribution to the teaching of business research methods. By blending traditional approaches with cutting-edge digital methodologies, the book will equip students with the conceptual and practical tools needed to undertake meaningful and ethical research in today''s global business environment." Kate Davis, Senior Lecturer in Programme and Project Management, Cranfield University, UK. "This essential book directly addresses a critical gap in the market, providing a globally relevant and practical roadmap for conducting rigorous, ethically responsible research in today''s fast-evolving, data-driven business environment. It equips students with the methodological competency needed to navigate the complexities of digital transformation.

" Rebecca Casey, Co-Director for Student Recruitment, Newcastle University Business School, UK.