PrefaceAcknowledgmentsAbout the AuthorPART I: THE CHALLENGEChapter 1: Small Business: An Overview Concept Module 1.1: What Is Small Business? Concept Module 1.2: Small Businesses in the U.S. Economy Concept Module 1.3: Workforce Diversity and Small Business Ownership Concept Module 1.4: Secrets of Small Business Success Concept Module 1.5: Understanding the Risks of Small Business Ownership Chapter ReviewChapter 2: Small Business Management and Entrepreneurship Concept Module 2.

1: The Entrepreneur-Manager Relationship Concept Module 2.2: A Model of the Start-Up Process Concept Module 2.3: Your Decision for Self-Employment Concept Module 2.4: Creativity and Innovation in Small Business Chapter ReviewPART II: PLANNING IN SMALL BUSINESSChapter 3: Social Entrepreneurs, Ethics, and Strategic Planning Concept Module 3.1: Relationship Between Social Responsibility, Ethics, and Strategic Planning Concept Module 3.2: Social Entrepreneurship Concept Module 3.3: Ethics and Business Strategy Concept Module 3.4: Strategic Planning Chapter ReviewChapter 4: The Business Plan Concept Module 4.

1: Every Business Needs a Plan Concept Module 4.2: Business Models and Feasibility Analysis Concept Module 4.3: Business Plan Contents Concept Module 4.4: Review Process Concept Module 4.5: The Pitch Chapter ReviewPART III: EARLY DECISIONSChapter 5: Franchising Concept Module 5.1: About Franchising Concept Module 5.2: Why Open a Franchise? Concept Module 5.3: Selecting a Franchise Chapter ReviewChapter 6: Taking Over an Existing Business Concept Module 6.

1: Business-Buyout Alternative Concept Module 6.2: How Do You Find a Business for Sale? Concept Module 6.3: What Do You Look for in a Business? Concept Module 6.4: What Are You Buying? Concept Module 6.5: How Much Should You Pay? Concept Module 6.6: Buying the Business Concept Module 6.7: Taking Over a Family Business Chapter ReviewChapter 7: Starting a New Business Concept Module 7.1: About Start-Ups Concept Module 7.

2: Types of New Businesses Concept Module 7.3: Evaluating Potential Start-Ups Concept Module 7.4: Getting Started Chapter ReviewPART IV: FINANCIAL AND LEGAL MANAGEMENTChapter 8: Accounting Records and Financial Statements Concept Module 8.1: Small Business Accounting Concept Module 8.2: Small Business Accounting Basics Concept Module 8.3: Analyzing Financial Statements Concept Module 8.4: Managing Cash Flow Chapter ReviewChapter 9: Small Business Finance Concept Module 9.1: Funding for Small Business Concept Module 9.

2: Basic Financial Vocabulary Concept Module 9.3: How Can You Find Capital? Chapter ReviewChapter 10: The Legal Environment Concept Module 10.1: Small Business and the Law Concept Module 10.2: Bankruptcy Laws Concept Module 10.3: Contract Law for Small Businesses Concept Module 10.4: Laws to Protect Intellectual Property Concept Module 10.5: Forms of Business Organization Chapter ReviewPART V: MARKETING THE PRODUCT OR SERVICEChapter 11: Small Business Marketing: Strategy and Research Concept Module 11.1: Small Business Marketing Concept Module 11.

2: Marketing Strategies for Small Businesses Concept Module 11.3: Market Research Chapter ReviewChapter 12: Small Business Marketing: Location Concept Module 12.1: Small Business Distribution Concept Module 12.2: Location for the Long Run Concept Module 12.3: Site Selection Concept Module 12.4: Location Types Concept Module 12.5: Layout and Design Concept Module 12.6: Lease, Buy, or Build? Chapter ReviewChapter 13: Small Business Marketing: Price and Promotion Concept Module 13.

1: The Economics of Pricing Concept Module 13.2: Breakeven Analysis Concept Module 13.3: Price-Setting Techniques Concept Module 13.4: Getting Paid Concept Module 13.5: Promotion Chapter ReviewPART VI: MANAGING SMALL BUSINESSChapter 14: Professional Small Business Management Concept Module 14.1: Managing Small Business Concept Module 14.2: Small Business Growth Concept Module 14.3: Leadership in Action Concept Module 14.

4: Special Management Concerns: Time and Stress Management Chapter ReviewChapter 15: Human Resource Management Concept Module 15.1: Hiring the Right Employees Concept Module 15.2: Employee Recruitment Concept Module 15.3: Selecting Employees Concept Module 15.4: Placing and Training Employees Concept Module 15.5: Compensating Employees Concept Module 15.6: When Problems Arise: Employee Discipline and Termination Chapter ReviewChapter 16: Operations Management Concept Module 16.1: Elements of Operating Management Concept Module 16.

2: Operations Management Concept Module 16.3: What about Scheduling Operations? Concept Module 16.4: Quality-Centered Management Concept Module 16.5: Purchasing for Small Business Concept Module 16.6: Managing Inventory Chapter ReviewGlossaryNotesIndex.