Consumer and trade key reviewer printed ARC and DRC mailing NetGalley, CataList, and no-request necessary Edelweiss DRC distribution Bookseller outreach, including promotion at Children's Institute, BEA; finished book mailing; promotion through Annick e-newsletters Librarian and teacher outreach, including promotion at TLA, SLJ Middle Grade Magic; contesting and more in Annick teacher-librarian newsletter; Educator's guide; Library advertising Social media campaign and virtual programming Print and online media outreach, including picture book/diverse bookstagrammers, bloggers, YouTubers Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more.