Eloise Head, known online as Fitwaffle, has amassed a following of more than 13 million across her social media platforms with her fun, simple and indulgent bakes. A personal trainer, turned food influencer, turned baker, Eloise's recipes inspire, spread joy and bring people together through the love of delicious food. Eloise has a passion for fitness and nutrition, resisting the idea that you can't enjoy the foods you love and stay healthy at the same time. Her first book Fitwaffle's Baking It Easy, was a Sunday Times bestseller. Find her on Instagram @fitwaffle and @fitwafflekitchen and on TikTok, Facebook and YouTube @fitwaffle.