With the popularity of Michael Moore, Adbusters magazine and Naomi Kleins No Logo, its hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative? In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and Andrew Potter argue that this countercultural opposition to "e;the system"e; has not only been unproductive but has helped to create the very consumer society that radicals oppose. This thought-provoking book will enrage and entertain todays countercultural rebels and their opponents on the political right.