Performance Excellence in Marketing, Sales and Pricing : Leveraging Change, Lean and Innovation Management

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Author(s):	Helmold, Marc
ISBN No.:	9783031100994
Pages:	xxx, 271
Year:	202309
Format:	Trade Paper
Price:	$ 79.09
Dispatch delay:	Dispatched between 7 to 15 days
Status:	Available

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Table of contents
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Chapter 1: Marketing, Sales and Pricing: Introduction.- Chapter 2: Marketing Management as Part of the Corporate Strategy.- Chapter 3: Marketing Concepts.- Chapter 4: B2B and B2C Marketing.- Chapter 5: Sales Management.- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts.- Chapter 7: Value-based and Cost based Pricing Concepts.- Chapter 8: Service Marketing and Service Sales Management.

- Chapter 9: Marketing-Mix.- Chapter 10: Market Segmentation, Targeting, Differentiation and Positioning.- Chapter 11: Direct and Indirect Marketing, Sales Promotion, and Public Relations.- Chapter 12: Selling Concepts.- Chapter 13: Pricing Strategies and Discount Policy.- Chapter 14: Sales Channels and Sales Partners.- Chapter 15: Innovation Management and New Product Launches.- Chapter 16: International Marketing and Sales.

- Chapter 17: Market Research.- Chapter 18: Supply Chain Management and Distribution Channels.- Chapter 19: Promotion and Advertising Strategies.- Chapter 20: Lean Management and Pull as Part of the Marketing Strategy.- Chapter 21: Change Management for Marketing and Sales Activities.- Chapter 22: Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales.- Chapter 23: Sales Management Negotiations.- Chapter 24: Outlook 2030 for Marketing and Sales.

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