----The Coursebook Physicians Need: A constructive and practical book with the power to reshape and reenergize any healthcare organization in America today. Growing Physician Leaders is based on the insights and experience of the successful Physician Leader Development Program that Hertling implemented at Florida Hospital. Features discussion questions for personal reflection and/or group discussion and leadership charts illustrating key attributes, competencies and values. ----Strong Author Platform: Retired General Mark Hertling is a senior VP at Florida Hospital and is one of 25 members of the President's Council on Fitness, Sports and Nutrition. He serves as a regular military analyst for CNN and is a popular TEDx speaker where he talks passionately on the subjects of leadership, national security and health trends. ----Florida Hospital Support: Nation's largest admitting hospital with 22,000 employees and 1.7 million annual admissions; they're one third of an Adventist parent organization with 70,000+ employees. Serves as the official hospital for Disney World.

MARKETING AND PUBLICITY* National media campaign via print,broadcast, radio and online outlets* National author appearancestargeted toward hospital seminartraining* Online promotions and featurestargeting hospitals, clinics,healthcare organizations* Endorsements and review campaign* Cross promotion with FloridaHospital, its parent organization,and corporate sponsors.