" Do Purpose is a powerful guide that serves as a compass for those navigating the world of purpose-driven brands. Hieatt's concise yet impactful prose resonates with dreamers and founders alike, urging them to embrace a higher calling. Purpose isn't just a buzzword - it's the heartbeat of a brand. David Hieatt unveils the alchemy of purpose. It's not merely about selling products; it's about telling stories that touch hearts, assembling teams that share a vision, and fostering a culture that thrives on meaning. Brands with purpose aren't accidental; they're meticulously crafted. This book is a step-by-step manual for those looking to build meaningful and culturally relevant brands, from inception to impact. And for those of is with the immense responsibility of maintaining and elevating such brands, it serves as a vital reminder of the 'why' behind their work.

The pages provoke, the words inspire, the formula makes it real." - Sophie Bambuck, Chief Marketing Officer, The North Face "This book helped me change the way the world drinks. Its purpose is to be read and re-read, then you take the world by storm." - Ben Branson, founder, Seedlip "David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter" - Richard Reed, co-founder Innocent "A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life" - Michael Acton Smith, CEO Calm.