MARKETING & PROMO: National, regional, and subject-specific print features, excerpts, review coverage, broadcast and television interviews Publicity and promotion in conjunction with author's speaking engagements Outreach to subject-specific organizations, markets, and festivals Blogger outreach, online ads, and social media campaigns Outreach to travel and tourism organizations Electronic and print ARCs Festival appearances Excerpts available KEY SELLING POINTS: Essays by young female adventurers on wilderness, outdoors, mountaineering, skiing, hiking, cycling, and running are exceedingly rare. And yet, there is an absolute market for this type of book! According to a 2017 report by the Outdoor Industry Association, outdoor recreation brings in $887 billion annually and creates 7.6 million American jobs, making it the fourth-biggest industry for consumer spending in the United States. 55.9 million people participated in running, jogging, and trail running; 41.8 million people went camping; and 44.9 million people went hiking. Due to the fact that this book contains essays referencing many different outdoor activities, it will appeal to a broader audience than if it were sport-specific.
It speaks to universal concepts familiar to anyone who has spent time in the wilderness: challenge, disappointment, uncertainty, self-reliance, strength, perseverance, courage. The data from the Outdoor Industry Association reports over the last five years show consistent annual increase in outdoor participation. This book will also appeal to readers interested in personal development. Though the essays are set in the outdoors, they communicate truths that are universally applicable: how to persevere through difficult situations, how to rewrite the ineffective stories you have about yourself, how to cultivate powerful self-love, how to leap into the unknown. The author has strong relationships with editors at the following publications, and excerpts and/or reviews are likely in each: Backcountry magazine has a circulation of 31k and their website receives 25.68k unique visits a month. The Teton Gravity Research website boasts 1 million monthly unique visitors, 720k total social audience, and 2 million reached monthly via social shares. Misadventures magazine receives 12k unique visits monthly, and has 14.
3k Instagram followers. The Outdoor Women's Alliance website receives 10k unique visits monthly and reaches an audience of 316k via social media platforms. The NOLS blog received an average of 23k unique visitors a month in 2016. Sierra, the Sierra Club's bimonthly journal, reaches 1 million viewers with each issue. The outdoor website The Outbound has 500k registered users and 690k Instagram followers. The NOLS magazine The Leader has a circulation of 65k.