As a nineteen-year-old in 2008, Shane Dawson started down the road to become one of YouTube's most enduring star vloggers. Today, more than 17 million subscribers watch Dawson's videos, buy his books, and connect with him on a personal level. Readers will be engrossed as they learn how his videos have graduated from broad sketch comedy to thought-provoking interviews with other YouTube celebrities that examine the cult of internet celebrity. This compelling book examines Dawson's path to fame, his setbacks and controversies, and how he has maintained his celebrity for over ten years in an increasingly competitive digital world.