Dr. Bobby Hoffman is an Associate Professor of Educational Psychology at the University of Central Florida (UCF). Before becoming the unorthodox, zany professor known for "telling it like it is," he spent 20 years working as a performance improvement consultant for some of the world's most successful global companies including GE, NBC, KPMG, and the NBA. Dr. H over 50 publications in psychology, management, and human resources, and has been appointed to leadership positions with the world's largest educational and psychological research organizations as well as serving on several journal editorial boards. When he's not busy teaching courses in motivation, learning, and cognition, he is bicycling around the globe, or painstakingly trying to master the Italian language.