Joan Hoffman is a licensed massage therapist running a thriving massage studio. She wants to encourage others to become their own boss. The purpose of The Massage Therapy Studio Blueprint is to provide step by step guidance on how to become your own boss and open a successful massage therapy studio.This workbook is hands-on. That means you will answer questions throughout this workbook. By the time you get to the last page, you will have developed a mission statement, company structure, budget, and a marketing plan. Grab a pencil and let's get started!.