"This book offers scholars in game studies and rhetoric and composition a much needed theoretical lens for examining how habit, or hexis , creates a rhetorical force in games." - Rebekah Shultz Colby, University of Denver "The Rhetoric of Videogames as Embodied Practice points us to a massive blind spot in the field of digital rhetoric--the mundane technologies that persuade us. The habits that emerge from our engagement with such technologies have not yet been a central concern to those studying rhetoric and digital games, and Holmes provides us with an impressive theoretical toolkit to remedy that problem." --James Brown, Rutgers University-Camden "In The Rhetoric of Videogames as Embodied Practice, Holmes provides an important, even transcendent perspective about how fields such as rhetoric, composition, and writing studies might study videogames in ways that go beyond traditional approaches that have often limited how and what videogames are studied." --Sean Morey, University of Tennessee, Knoxville.