Robbie Honey has been immersed in botanical pursuits since he was a young boy roaming the wild grasslands of Zimbabwe. These adventures developed his already keen visual and olfactory senses and instilled in him a lifelong fascination with flowers and their scents. By the age of seventeen, he was studying horticulture and went on to work in the floriculture trade in Holland and Kenya. Honing his creative sensibilities further, he studied interior design and photography at art school in Cape Town. Moving to London he trained with floral designer Ming Veevers Carter and gained a thorough grounding in event floristry. Setting out on his own at twenty-five, Hermés was his first fashion client, followed by Dior and Armani, establishing Robbie Honey as an in-demand florist within the fashion industry. With this rare combination of expertise: in botany, floristry and the visual arts, he started lecturing around the world on floristry and writing for the Wall Street Journal.