Author?s Note. How to Use This Book. How to Use the CD. 1 Introduction. The One Page Business Plan®. Uses of the One Page Business Plan®. The Power and Magic of Writing. Modelling the New Idea.

Why the One Page Business Plan® Works. Building a Business Is a Journey. 2 The Vision Statement. Brainstorm Exercise: Creating the Company You Want. Interview Exercise. Focus Exercise: Crafting Your Vision Statement. Examples of Vision Statements that Work. Feedback Exercise.

Summarise. 3 The Mission Statement. Brainstorm Exercise: What?s in it for the customer and you? Interview Exercise. Focus Exercise: Crafting Your Mission Statement. Examples of Mission Statements. Feedback Exercise. Summarise. The One Page Business Plan®.

4 The Objectives. Brainstorm Exercise: What accomplishments would you like to celebrate? Brainstorm Exercise: Where does success come from? What will it look like? Focus Exercise: What targets will you aim for? Focus Exercise: What does this business need to accomplish? Focus Exercise: Crafting Meaningful Objectives. Examples of Objectives. Summarise. 5 The Strategies. Brainstorm Exercise: Key Elements to Building Your Business. Decide Which Strategies are Appropriate for Your Business. Research Exercise: Opportunities and Threats.

Focus Exercise: Who are your customers? How will you promote and sell to them? Brainstorm Exercise: What?s working in your company? Focus Exercise: Critical Issues Examination. Focus Exercise: How do we get from here to there? Focus Exercise: Crafting Meaningful Strategies. Examples of Strategies. Summarise. 6 The Plans. Brainstorm Exercise: Business-Building Projects. Focus Exercise: Integrating Objectives, Strategies, and Plans. Focus Exercise: Crafting Meaningful Plans.

Examples of Plans. Summarise. 7 You Did It! Polishing Checklist. Putting the Plan into Action. One Page Business Plan® Samples.