"The authors have done it again! The book covers timely and topical issues and generates new insights on consumer behaviour in tourism. The content comes alive through discussion points, exercises and interesting case studies. The book is a must read for students, researchers and tourism marketing professionals." - Brent W. Ritchie, Professor of Tourism, University of Queensland Business School, Australia "The third edition of Swarbrooke and Horner's Consumer Behaviour in Tourism is a much-welcomed update to this cornerstone textbook, which remains the leading textbook for understanding consumer behaviour in tourism in the contemporary world. While retaining much of its core text on the main principles, issues and techniques of consumer behaviour from its previous editions, this update includes valuable new sections on important topics affecting tourism consumption behaviour, including social media, emerging markets, ethical concerns and terrorism."- Scott Allen Cohen, Reader in Tourism Management, Deputy Director of Research, School of Hospitality and Tourism Management, University of Surrey, UK "With a great diversity of topics, this is a comphensive textbook for those looking to update their knowledge on consumer behaviour in tourism. Combining theory and practice, it starts with the history of consumer behavior, touches upon hot topics and then moves forward to discuss possible future changes.

The chapters are well-designed to establish the link between consumer behaviour and the associated subjects such as marketing, quality, tourism demand, amongst others. Each chapter is also nicely enriched with a brief overview of up-to-date case studies worldwide."- Professor Metin Kozak, Dokuz Eylul University, Turkey erging markets, ethical concerns and terrorism."- Scott Allen Cohen, Reader in Tourism Management, Deputy Director of Research, School of Hospitality and Tourism Management, University of Surrey, UK "With a great diversity of topics, this is a comphensive textbook for those looking to update their knowledge on consumer behaviour in tourism. Combining theory and practice, it starts with the history of consumer behavior, touches upon hot topics and then moves forward to discuss possible future changes. The chapters are well-designed to establish the link between consumer behaviour and the associated subjects such as marketing, quality, tourism demand, amongst others. Each chapter is also nicely enriched with a brief overview of up-to-date case studies worldwide."- Professor Metin Kozak, Dokuz Eylul University, Turkey Turkey.