In today's retail world, products, prices, and promotions can be matched by any competitor. The true differentiator is your people. GREAT Sales Coaching: Unleashing Your Retail Team's Potential reveals how to transform ordinary associates into extraordinary performers through a proven five-step coaching framework. Drawing on insights from psychology, neuroscience, and decades of hands-on retail experience, Dr. Matthew Hudson introduces the GREAT framework : G et Ready (Prepare) R eveal through demonstration (Demonstrate) E ngage through practice (Have Them Do It) A ffirm and encourage (Keep It Positive) T rack progress (Follow Up) Packed with examples, practical strategies, and advanced techniques, this book equips retail leaders at every level to move beyond managing tasks to coaching for transformation . Whether you're leading a single store or shaping the culture of an entire organization, this roadmap shows you how to unlock hidden potential, boost customer loyalty, and drive sustainable sales growth.