This discerning book critically analyzes the key principles of symbolic interactionism, outlining their strengths and examining current weaknesses. Thomas Janoski provides novel insights into the theory, rethinking some of its foundations while adhering to its basic symbolic principles of the self. Chapters cover new perspectives on humans' relationship with their society, emphasizing the generalized other as the central factor in symbolic interactionism. Janoski delves into underexplored applications of the framework within social mobility, organizations, elites, charisma, and the unconscious. He stresses the importance of conflict and power in strategic interaction in addition to empathetic sociation. He integrates the micro and macro aspects of sociology with interactionist and structuration theory, highlighting the need for symbolic interactionists to use multiple methodologies in their work including interviews, participant observation, surveys, and experimental research. Providing a thought-provoking approach to reconsidering current paradigms, Rethinking Symbolic Interactionism is a vital read for scholars and students of sociology, social psychology, and political theory. It is also of great benefit to researchers seeking to understand new developments in symbolic interaction theory.