The book highlights the role of media in comprehending the marginals with reference to medium, message, and meaning. The book addresses the consortia between the communication process, the economic, political and ideological structures of Indian society, and its relationships with marginals, particularly at structure and meaning levels. It presents new and emerging analyses about the representation, production, con­sumption of message, and meaning relating to caste, gender, minority, and disability question in the Indian media. This book also examines how the mediated phenomena have shifted the discourse on studies of marginals in India. The book focuses on several new dimensions in sociology and media research and addresses conceptual and methodo­logical questions related to the social positioning of the marginal in media. The book provides new perspectives on the sociology of media covering aspects such as, memory, consciousness and Ashrafiya morality; Dalit to Disability; agitation and workers; feminism to repre­sentation; and commodification to ideological domination.