Launched in 2008, Takkoda's award-winning brand Pets Rock® is a striking play on the enduring fascination with pets and the cult of celebrity. Takkoda is the brainchild of a London-based photography and design partnership run by Mark and Kate Polyblank. Mark and Kate usually take photos of the animals in their studio or in their home with a high-resolution camera. After that they draw absolutely everything--each individual hair, jewel, and accessory--by hand using a digital program. The Pets Rock® phenomenon has spread from its London base to leading UK stores and on to a global network of licensees and retailers whose customers are barking mad for their furry friends. With more than 75 characters in the Pets Rock® world and many more waiting to be let off the leash, you're never far from one of their pop culture pets.