Daymond John was inexperienced, uneducated, & had no formal business training. That was all before he turned the world of fashion on its head. And now, more than a decade after FUBU¿s wildly successful launch, founder & CEO Daymond John is out to tell the story of the FUBU fashion empire. This book tells how four ordinary guys from Queens, NY, rose from street corners to become the greatest trendsetters of our generation. Daymond John lays it all out on the line -- his secrets to success, his triumphs, & his utter failures -- to show what it takes to harness & display the power that resides in us all. Part autobiography & part blueprint for success, this book is a compelling read & an inspiration to businessmen & women worldwide. Color photos.