"The book is a good case study for social movement scholars who wish to discern nuance between social movements that seem consistently at odds. Such nuance is crucial for understanding and resolving current cultural conflict. The book's practical engagement with individuals representing a localized context of dueling national protest movements reveals particularities missed in other approaches. For that reason, it is refreshing." -- Rhetoric Review "This book is a new and vital work that joins the research in audience analysis with research in the rhetoric of social movements in some important and exciting ways. The interviews with movement participants, rather than movement leaders, provide real insight into how and why individuals become interested in social movements." --Toniesha L. Taylor, Prairie View A & M University "Finally! Finally, a text that deals with the nitty-gritty details of what it means to follow in that rich tradition of protest, be Black, and wander these nefarious paths we travel during the Trump era.

This book should be required reading for any and all classes dealing with any form of organizing, social justice, urban planning, and African American Studies. A must read in a time when Black bodies seem to be disposable." --Daniel White Hodge, North Park University "A relevant and timely work that effectively explores deeply pressing issues in contemporary society. This text is an excellent accompaniment to courses in Communication Studies, African American rhetoric, Media and Critical Race Studies." --Kesha Morant Williams, Pennsylvania State University.