Part A Ambush Marketing, Concepts, Developments, and Incidents1. Ambush Marketinga. Introductionb. A Free Spectaclec. The Sponsorship Marketd. Guerilla Marketinge. What is Ambush Marketing?f. Types of Ambush Marketing2.

The Evolution of Ambush Marketing Lawsa. Introductionb. Constitutional Restraintsc. Effectiveness of Ambush Marketing Lawsd. Policy Controle. Whither Ambush Marketing Law?Part BAmbush Marketing: United Kingdom and European Law3. Trade Marks and Merchandisinga. Introductionb.

The Registration of Marksc. Objections to Registrationd. Use and Non-Usee. Infringementg. Criminal Infringementh. Special Protection for Certain Signs4. Passing Off, Copyright, and Decisions and Related Rightsa. Introductionb.

Passing Offc. Copyrightd. Designse. Libel and Malicious Falsehoodf. Company Namesg. Domain Names5. Symbols and Emblemsa. Introductionb.

The Olympicsc. Protection of the Olympic Symbols in the United Kingdomd. The Original Exceptionse. The Present Exceptionsf. Criminal Infringement6. Sui Generis Protection against Ambush Marketing By Associationa. Introductionb. The Rightc.

Infringementd. Authorized Users and Consente. Exceptions to Infringement7. Licensing, Broadcasting, and Exhaustiona. Introductionb. Contracts, Licences, and Consentc. Co-Existenced. Exhaustione.

Broadcastingf. Conditions on Official Sponsors8. Advertising and Trade Regulationa. Introductionb. Fraudc. Misleading Advertising for Tradersd. Consumer Protectione. Self-Regulationf.

Street Advertisingg. Street Tradingh. Aerial Advertising9. Selling Tickets or Using them for Promotional Purposesa. Introductionb. Ticket Conditions-Contractc. The Criminal Offenced. Competition Law10.

Civil and Criminal Proceedings and Border Controla. Introductionb. Civil Enforcementc. Border Controld. Criminal Enforcemente. Avoiding the Need to EnforcePart CAmbush Marketing: Laws around the World11. Australia12. Canada13.

New Zealand14. South Africa15. United States.