· Given Apple's international reach, it would make for a good fit for the soft business end of our list in the UK (and across our export territories). Huge international appeal: a brilliantly written soft business book about the world's leading tech brand · Insider's account: Behind-the-scenes of how Ron Johnson and Steve Jobs built the Apple Store into a billion-dollar retail phenomenon in record time. · Exclusive Apple Insights: insider view of Steve Jobs' vision, the design philosophy behind Apple's iconic stores and the moments that redefined retail. · Unique business insight: Lessons in Leadership and Innovation, this book offers insights for anyone in business or leadership. · Learn how a revolutionary idea grew into 500+ stores worldwide, setting the standard for customer experience and retail innovation. Competition: Creativity Inc; Ride of a Lifetime; The Four; How Big Things Get Done; Jony Ive; Unreasonable Hospitality; Hit Refresh. Ed Catmull; Robert Iger; Scott Galloway; Bent Flybjerg & Dan Gardner; Leander Kahney; Will Guidara; Satya Nadella.