101 creative original scripts for use as commercial ads for radio, TV and the Internet. Written by David K. Jones, one of the country's top ad producers. Scripts are easily adapted to specific clients. Ready to go "spots" that can be used as fill-in-the-blank templates or as inspiration for your unique scripts. Perfect for account executives and sales personal wanting original ideas for ad campaigns or as "spec" spots for an introduction to new and potential clients. Copywriters will find a wealth of ideas and clever approaches to common ad types. A MUST HAVE for anyone creating ads for Radio, TV and the Internet.