Visual and still images are more pervasive and powerful than the written word. Once, only filmmakers and video professionals needed to know how to communicate, tell stories, and persuade visually. Now, everyone does. No matter who you are, Techniques of Visual Persuasion will teach you how to think visually, and create compelling visual messages, imagery, and video for business, social media and the web. Filled with practical examples, real-world stories, and hands-on exercises, this full-color guide illuminates the "why" and the "how" of powerful visual communication. Coverage includes: Essential visual literacy and visual concepts for non-professionals Building outstanding presentations: avoiding "death by PowerPoint" Creating disciplined "Pecha Kucha" talks that focus on the essential story you're telling Controlling the emotions associated with fonts and images Crafting effective photos, and working with both amateur and professional talent Editing, repairing, and compositing still images Optimizing the impact of your video messages by controlling story, imagery, and sound Create motion and 3D graphics that compel attention and convey a clear, powerful message Edit video, master the basics of visual effects, and more.