Roy Juarez, Jr. is a speaker, leadership consultant, and the founder and CEO of IMPACTtruth, Inc. For over two decades he has developed leaders and advised teams across organizations worldwide, reaching over one million people in person and millions more through national media. Roy is the creator of the Three Lanes of Leadership, a framework that helps leaders recognize whether they are driving from fear, ego, or purpose, and how to catch the subtle drift that pulls even the most capable leaders off course. His work with companies, school districts, and organizations centers on a single idea: leadership is not a title, it is a choice you make every day. What sets Roy apart is where his leadership was forged. Before the stages and the boardrooms, he was a homeless teenager surviving on the streets, a kid the world had already counted out. With the help of mentors who saw his promise before he could see it himself, he built a life, a career, and two companies from that starting point.

It is a perspective almost no one in the leadership space can claim, and it is the reason his message lands with everyone from executives to first-generation strivers. Today Roy advises leaders and speaks to audiences across the country, helping them lead with clarity, integrity, and intention. The Leadership Drift is his business leadership book.